New York City-based lifestyle brand designed for comfort, fashion, and functionality by Heba Ali.
SPORT COLLECTION
The Sport Collection was uniquely created to incorporate detail-oriented functional fitness pieces and high-level performance inspired by the elements of nature.
Facilitated and organized 4-day photoshoot logistics to ensure efficiency and maintain workflow schedule.
CREATIVE DIRECTOR
Heba Ali
Nina Salazar (Assist)
PHOTOGRAPHERS
Alex Toderica
Ashley Arnson
STORM COLLECTION
Inspired by the power of nature, this collection combines functionality, luxe detailing, exclusive fabrics, and unique design all in one.
Hands-on assistance on the day of the shoot to ensure production runs smoothly and collect behind-the-scenes content for social media use.
CREATIVE DIRECTOR
Heba Ali
Nina Salazar (Assist)
PHOTO & VIDEO
Victor Bustos
MODELS
Heba Ali
Justen Lee
Rakeseh Kwantu
Yasmine Mohamed
Halema Mahmoud
